Helping the Fitness Industry Support Food and Body Struggles

Food Body Freedom partners with gyms and wellness businesses to support their members, while providing fitness professionals with practical education and resources to support and signpost their clients.

The Hidden Crisis in Your Gym

Your hardest-working members are secretly struggling. They train consistently, then binge on weekends. They avoid mirrors or obsessively mirror-check. The guilt and shame become unbearable, and they have nowhere to turn.

1 in 50

Around 1 in 50 people in the UK have Binge Eating Disorder (BED).

<50%

Less than 50% of people with Binge Eating Disorder receive professional treatment.

59%

59% of female and 22% of male Norwegian group fitness instructors were classified as having disordered eating.

These figures come from different studies and populations. Because many people experiencing difficulties with food and body image do not seek support, research may underestimate the scale of the issue.

The Solution: Specialist Professional Support

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Specialised Health Professionals

We are not general therapists; we are specialised therapists and health professionals who are trained to work with disordered eating and body image. Professionals who understand and love the fitness culture.

Our team specialises in disordered eating, binge eating, emotional eating, food obsession, and body image issues.

We use evidence-based approaches such as CBT-E, CFT-E, DBT, Somatic Therapy and more.

What Are the Benefits for the Gym?

Differentiation. Almost no gyms in the UK offer this. It’s a clear point of difference from every competitor.

Word of mouth. Members tell their friends when a gym genuinely looks after them.

Staff wellbeing. Instructors and PTs struggle with this too.

A stronger member experience. Members know their wellbeing is taken seriously and have somewhere to turn when they need support.

Somewhere to send members who are struggling. Right now, members or staff have nowhere to go.

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How We Support Your Gym

Professional disordered eating and body image therapeutic support helping members and staff move towards emotional and psychological wellness, as well as physical fitness. Our core gym partnership integrates 1:1 therapy into gym memberships, with additional services – staff support and digital products – available separately.

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1:1 Sessions ​

One-on-one therapy sessions with a qualified disordered eating and body image specialist who understands the fitness culture.

Athletes adjusting sneakers on gym floor, emphasizing sports preparation and team support.

Staff Support​

Confidential support for fitness professionals struggling with body image, food, and the pressures of working in fitness and health.

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Digital Products

Online digital educational products to help gyms, fitness professionals and members understand disordered eating, binge eating, body image and other related topics.

Why We Are Different

Therapists That Understand Both Worlds

We’re not general therapists who happen to work with gym members. Our entire team specialises in working with disordered eating and body image; many are former fitness professionals or active gym-goers themselves.

Lived experience – we’ve been where your members are. We know what it’s like to work out while secretly bingeing. We understand the shame, the guilt, the hiding and the restrict-binge cycle. We built this because we know the industry needs it – and we know what actually works.

A powerful back view of a female bodybuilder showcasing muscular definition and strength.

In Their Words

Support That Changes the Relationship With Food

For transparency, as Food Body Freedom is a new business, we have used client reviews from private clients. Real experiences from the people we've supported. Names withheld for privacy.

★★★★★

My therapist believed in me and in my recovery when I didn't. I didn't even think there was a way out of my disordered eating, anxiety, and the overall feeling of being stuck. She guides with so much compassion, and she knows what she's talking about because she's been through it herself. With this kind of support, a new life really is available for you.

Verified Client
1:1 Sessions

★★★★★

For 40 years I'd suffered with disordered eating — dieting, then bingeing, then utter self-loathing, then more dieting. I'm now in a place I never thought possible: I eat what I want, when I want, with no guilt, shame, or embarrassment. But above all, I'm learning to love and accept myself just as I am.

Verified Client
1:1 Sessions

★★★★★

Meal was amazing. I was eating slower than everyone I noticed !! When our mains came, there were no sides! I was the only one to point this out and so we ordered fab chips and veg. And when everyone was being ultra polite around desserts, I said YES ILL HAVE ONE! and everyone followed suit it was fab, thoroughly enjoyable and no guilt or shame! Li boom

Verified Client
1:1 Sessions

★★★★★

She is really incredible regarding results, today I find myself in a different body is still mine but I love it as it is, and so much freedom around food, a complete transformation and I owe it to her. If you struggle with anything food related please give her program a try it will change your life forever!

Verified Client
1:1 Sessions

Support Your Members

Forward-thinking gyms understand that complete wellness includes mental health. When members heal their relationship with food and their body, they experience genuine transformation - mentally, physically, and emotionally.